Preliminary Agenda

7:30am – 8:30am

Registration & Breakfast

8:30am – 9:15am

The Trends Driving Ad Tech in the 2018 Midterms

Location: Main Stage

Political parties and campaign organizations have had time to absorb the digital and data lessons of 2016. So what’s changing for 2018 and what does it mean for you? In this session, we’ll hear from leading digital practitioners on how the party organizations are adapting and who is best positioned for the midterm cycle.

9:15am – 9:45am

Keynote To Be Announced

Location: Main Stage

9:45am – 10:15am

Networking Break

10:15am – 11:00am

Cyber Security: Identifying the Weak Links in Your Systems

Location: Main Stage

Just like a burglar looking for the least secure house in the neighborhood, hackers are looking for the weakest link in your systems. In this session our experts will walk you through the most common weaknesses that hackers will look to exploit in a campaign’s digital ecosystem and provide practical advice on the steps you can take to protect yourself.

11:00am – 11:45am

Main Stage Talk: Ransomware: Planning for the Ultimate Campaign Nightmare

Location: Main Stage

Main Stage Talk: How Relationship Oriented Email Will Shape the Biggest 2018 Fundraising Hauls

Location: Main Stage

Breakout: Building Engaging Microsites

Location: Breakout Room

11:45am – 12:30pm

Main Stage Talk: Combatting Online Disinformation: Lessons from the Cold War

Location: Main Stage

Main Stage Talk: Meet the Good Bots: Artificial Intelligence that Engages Voters

Location: Main Stage

Breakout: Messenger Apps: Cracking the Code

Location: Breakout Room

12:30pm – 1:15pm

Lunch

1:15pm – 1:45pm

Keynote To Be Announced

Location: Main Stage

1:45pm – 2:30pm

Main Stage Talk: To Be Announced

Location: Main Stage

Main Stage Talk: Managing Your Campaign’s Social Media Presence

Location: Main Stage

Breakout: To Be Announced

Location: Breakout Room

2:30pm – 3:00pm

Networking Break

3:00pm – 3:45pm

Main Stage Talk: Campaign Email in the Real World: Small Adjustments, Big Results

Location: Main Stage

Roundtable: Pitching Services in an Age of Skepticism

Location: Breakout Room

Roundtable: Choosing the Right Digital Mix for 2018

Location: Breakout Room

3:45pm – 4:15pm

Resource Allocation in an Age of Polling Uncertainty

Location: Main Stage

In this session our experts will explore how campaigns in 2018 should approach the data they’re getting from their pollsters and walk through the tools and technologies that can be used to test polling assumptions and empower confident decision-making.

4:15pm – 5:00pm

Lightning Round: Innovation in Social Advertising

Location: Main Stage

Whether it’s Facebook or Snapchat, the menu of social media engagement options is ever expanding. In this session, we’ll detail successful efforts to engage supporters on social media and lay the groundwork for large scale persuasion efforts.

Digital in the 2018 Midterms. Get Ahead of the Pack.