Agenda

8:00am – 9:00am

Registration & Breakfast

9:00am – 9:45am

The Trends Driving Digital Media and Data in the 2018 Midterms

Location: Main Stage

Political parties and campaign organizations have had time to absorb the digital and data lessons of 2016. So what’s changing for 2018 and what does it mean for you? In this session, we’ll hear from leading digital practitioners on how the party organizations are adapting and who is best positioned for the midterm cycle.

9:45am – 10:00am

Networking Break

10:00am – 10:45am

Democracy In The Age of Digital Disinformation

Location: Main Stage

What role do political consultants play in supporting the integrity of U.S. democracy in an age of digital disinformation? In this session, hear digital practitioners from both sides of the aisle address the challenge posed by today’s political environment.

10:45am – 11:15am

Networking Break

11:15am – 12:00pm

Main Stage Talk: The Evolving Political Tech Landscape

Speaker: Betsy Hoover, Founding Partner, 270 Strategies

Main Stage Talk: Eye Tracking and the Path to Successful Design

Sponsored by Discida

Speaker: Mike Whitson, Chief Research Scientist, Discida

Breakout: Building Engaging Microsites

Location: Breakout Room

12:00pm – 12:45pm

Lunch – Fireside chat

Speaker: Jessica Alter, Tech for Campaigns

12:45pm – 1:30pm

Cybersecurity: Identifying the Weak Links In Your Systems

Location: Main Stage

Just like a burglar looking for the least secure house in the neighborhood, hackers are looking for the weakest link in your systems. In this session our experts will walk you through the most common weaknesses that hackers will look to exploit in a campaign’s digital ecosystem and provide practical advice on the steps you can take to protect yourself.

1:30pm – 2:15pm

Main Stage Talk: How Relationship Oriented Email Will Shape the Biggest 2018 Fundraising Hauls

Speaker: Brett Schenker, Deliverability Specialist, NGP VAN

Main Stage Talk: Organizing with Peer-to-Peer Texting

Sponsored by Hustle

Speaker: Max Kamin-Cross, Director of Partnerships, Hustle

Breakout Session: Resource Allocation In An Age of Polling Uncertainty

Location: Breakout Room

In this session our experts will explore how campaigns in 2018 should approach the data they’re getting from their pollsters and walk through the tools and technologies that can be used to test polling assumptions and empower confident decision-making.

2:15pm – 2:45pm

Networking Break

2:45pm – 3:30pm

Main Stage Talk: Meet the Good Bots: Artificial Intelligence That Engages Voters

Speaker: Adam Meldrum, Managing Partner, AdVictory

Main Stage Talk: Understanding IP Targeting: Does It Fit Your Campaign’s Marketing Plan?  

Speaker: Virginia Pancoe, El Toro

Roundtable: Choosing the Right Digital Mix for 2018

Location: Breakout Room

Roundtable: Pitching Services In An Age of Skepticism

Location: Breakout Room

3:30pm – 3:45pm

Networking Break

3:45pm – 4:15pm

Campaign Email In the Real World: Small Adjustments, Big Results

Location: Main Stage

4:15pm – 5:00pm

Innovation In Social Advertising

Location: Main Stage

Whether it’s Facebook or Snapchat, the menu of social media engagement options is ever expanding. In this session, we’ll detail successful efforts to engage supporters on social media and lay the groundwork for large scale persuasion efforts.

Digital in the 2018 Midterms. Get Ahead of the Pack.